In 2013, many companies are starting the New Year by examining exactly how effective their branding is and how they are perceived by their customers and the general public. With all else being equal, companies that take an active role in promoting their corporate social responsibility (CSR) programs are generally viewed more favorably than those that do not have highly visible programs. CSR practices in the banking sector handle the risks inherent to its activity in a realistic and responsible manner and pay attention to its basic function as the engine of the economy. Banks undertake corporate social responsibility programs for the betterment and welfare of the society that is based on a moral perspective. Corporate social responsibilities are therefore predicted to a key factor by which firm can build its reputation and many other positive implications are prevailing. Hence this research study is very important to judge the reputation of the industry with respect to the banking sector by means of CSR initiatives and attempts to retrieve the cause for its reputation with respect to CSR activities.

Dr.V.Suresh Kumar (39) is an eminent academician, a dedicated researcher and well-experienced research supervisor for the last 15 Years in the field of Management. He was awarded Ph.D., (Management) in Bharathidasan University, Tiruchirappalli in 2010. He has about 15 years of teaching experience for UG and PG students in various institutions.