Higher education must implement new ways of achieving social justice and performing the business of education to survive the impending shakeout stemming from increasing competition for enrollment, operating costs, and price sensitivity plus decreasing state aid, net tuition, endowment income, and college-bound high school graduates. Universities that survive the shakeout will achieve financial sustainability, educational excellence, and social justice while providing equal educational opportunity and resource equity by implementing the books best practices, strategies, and holistic budgeting model.

Stephen Coffin,PhD, MBA, MPA, is adjunct professor of school finance for Montclair State Universitys Graduate School of Education, has taught school finance as a part-time instructor for Rutgers Universitys Graduate School of Education, and has taught doctoral students higher education finance and economics as well as school finance as an adjunct instructor for Fordham Universitys Graduate School of Education. Dr. Coffins research focuses on education finance and economics, charter schools, community economic development, educational business administration, equal educational opportunity, and resource equity.

Foreword: The Best of Times, The Worst of Times William Thro, J.D., MA

Section I: Value Proposition

Mission Stephen Coffin, Ph.D., MBA, MPAValue Proposition Stephen Coffin, Ph.D., MBA, MPAEquity and Product Differentiation Stephen Coffin, Ph.D., MBA, MPA

Section II: Next Generation: Financial Management and Leadership

N.A.P.R.: A New Holistic Budgeting ModelStephen Coffin, Ph.D., MBA, MPAPivoting Leadership to Achieve Cultural Proficiency and Social Justice Corinne Brion, Ph.D., M.S.Ed., B.A.Strategic Fundraising: A Proven Model for NGOs Francisco J. Quevedo, MBA, CAGSBStrategic Fundraising: The Process Francisco J. Quevedo, MBA, CAGSBAchieving Resource Equity: Recruitment, Admissions, Financial Aid, and Enrollment James Dean Ward, Ph.D.Achieving Resource Equity: A Multi-Sector Strategy James Dean Ward, Ph.D.The Excessive Growth of Student Loans Henry C. Dickson, CFAThe Stages of the Student Loan Bubble Henry C. Dickson, CFAAre Colleges Ready for the Post-Covid-19 Crisis? Francisco J. Quevedo, MBA, CAGSBUnderstanding Implicit Bias to Create Culturally Proficient and Socially Just Education Corinne Brion, Ph.D., M.S.Ed., B.A.

Section III: Innovation

The Rescue Plan Stephen Coffin, Ph.D., MBA, MPACampus Pride: LGBQT Student Communities Victoria A. SuárezLGBQT Student Communities Victoria A. SuárezChild Care: The Opportunity and Solution for Sustainability Raymond Lauk, Ph.D., MBA, M.Ed.Building Communities for Historically Marginalized African-American Students Dr. Camille A. Clare, MD, MPH, CPE, FACOGBuilding Communities for Historically Marginalized Latinx Students Kristen Vogt Veggeberg, Ph.D., MPA#MeToo on Campus Kristen Vogt Veggeberg, Ph.D., MPA#MeToo in Medical Education Dr. Camille A. Clare, MD, MPH, CPE, FACOGGeorge Floyds Murder, Structural Racism, and K-16 Education Rick W. Smith, MBA, MA, CFRLTechnology, Racism, and Education Rick W. Smith, MBA, MA, CFRL

Section V: Conclusion

The Way Forward Stephen Coffin, Ph.D., MBA, MPA