Master the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100M entrepreneur and co-founder of the software company ClickFunnels. Your business is a calling. You've been called to serve a group of people with the products, services, and offers that you've created. People come into your funnels looking for a solution to their problems. By positioning yourself as an expert and learning how to tell your story in a way that gets people to move, you are able to guide people through your value ladder, giving them the results they are looking for. This is how you change the lives of your customers, and this is how you grow your company.Most people who put their products up for sale don't understand that their expertise is the key to actually selling the product. Your story, why you created this offer, and why you started your movement are what initially get people to convert and then continue to stay with you over time.Your message has the ability to change someone's life. The impact that the right message can have on someone at the right time in their life is immeasurable. Your message could help to save marriages, repair families, change someone's health, grow a company, or more . . .But only if you know how to get it into the hands of the people whose lives you have been called to change.Expert Secrets  will help you find your voice and give you the confidence to become a leader . . .Expert Secrets  will show you how to build a movement of people whose lives you can change . . .Expert Secrets  will teach you how to make this calling a career.This audio product contains a PDF with supporting material, and the PDF is available to download.Download the accompanying PDF by visiting hayhouse.com/downloads and entering the following:Product ID - 0827Download Code - PDF

Russell Brunson  started his first online company while he was wrestling in college. Within a year of graduation, he had sold over a million dollars of his own products and services from his basement. Over the past 15 years, he has built a following of over a million entrepreneurs, sold hundreds of thousands of copies of his books  Dotcom Secrets  and  Expert Secrets , popularized the concept of sales funnels, and co-founded the software company ClickFunnels, which helps tens of thousands of entrepreneurs quickly get their message out to the marketplace. He lives in Idaho with his family.