The PEND Principle was created by marketing consultant, Rudi Tartaglia. Rudi created this process after working with hundreds of clients in a consultancy capacity, who most times struggled with developing strategic process in their business. The PEND Principle covers four key strategic principles that businesses can use to grow over the short, medium, and long term. This process takes the guess work out of when and how to grow strategically, and this principle can be applied across any business type, large or small.